Hashtags: How to use them effectively
If you’re an avid social media user, the chances are you will be aware of hashtags and their purpose. However, if you’re unsure of how to use them efficiently we have put together a blog combining all the essential tips and tricks for creating a hashtag.
How to use a #hashtag
It’s pretty simple really. All you have to do is put a hash before a word or a series of words. If it hasn’t been used before, you have created your own hashtag. If it has been used before you’re joining in the conversation with other users who have used the same hashtag.
The hashtag links, which look similar to hyperlinks may seem unnecessary and if they are used incorrectly they most likely are pointless.
On Twitter the hash key turns words into a link which allows you to track discussion topics and engage with other users.
Hashtag in the correct places
From trending TV shows to breaking news, hashtags can say a lot in a little package.
For example, if you wanted to tweet about Pokémon phenomenon you would include #PokémonGo in your tweet to join the conversation. Click on a hashtag to see all the posts that mention the subject in real time. It’s important to remember not to include spaces in your hashtag even if it contains multiple words as this invalidate the link.
Use the right platforms
Hashtags are now accepted on a wide range of social media platforms including Twitter, Facebook and Instagram. Platforms such as LinkedIn do not recognise hashtags therefore it would not be beneficial to use one.
It’s imperative to remember that you don’t want to spam your followers with hundreds of pointless hashtags. For Twitter, it’s best to keep to only one or two hashtags per Tweet due to the character limit.
If you’re using a hashtag which is representing a brand, ensure the hashtag isn’t used in an aggressive way and that you’re attracting the relevant audience.
Creating a hashtag
A strong marketing campaign will have a hashtag for use on social media to spread the message. One simple hashtag with visual appeal per campaign is advisable. Consistency is something that people like from brands when it comes to social media. Ensure the hashtag is used on all marketing materials to encourage more users to join the conversation. Creating a hashtag is an an easy way to see what consumers think of your campaign/brand.
If you’re creating a hashtag for a marketing campaign, ensure you understand the hashtag’s origin and current use. The last thing you want is to associate your brand with a hashtag which is related to negative topics.
Do you think hashtags should be included in marketing campaigns to get consumers to engage online? If so, tell us about a time when you joined in a conversation using a hashtag in the comment box below. Follow us on Twitter or Facebook for more social media top tips.