Blog Management Service

Blog Management Service: How do you manage your blog?

As the blogging industry continues to grow daily, many businesses are taking full advantage of the online revolution. In order to keep up with the ever-growing trend, many corporations are employing agencies or individuals to consistently look for ‘hot-topics’. As a result of this, many digital marketing agencies are now offering a comprehensive blog management service to clients.

To benefit from this phenomenon, businesses are ensuring blogging is a large part of ongoing marketing strategies. If you look at a number of influential business blogs, it’s evidentially clear they are born from a master plan devised to keep up with current trends whilst working towards the companies overarching objectives.

A blog enables you to tell a story in a way that drives traffic to your website. The blog page has the potential to bring in revenue if large numbers of people visit daily and it is also a way of promoting products and services in a cost effective way. (Much cheaper than traditional marketing strategies)

One of the downfalls is the time required to maintain a vibrant, informative and well-maintained blog. A well-researched blog post can take 2 – 4 hours to write. Therefore a small organisation tasking a member of staff with frequently updating the blog page is impractical.

Square Cactus has a wealth of experience developing and maintaining blogs covering a plethora of topics. From researching and writing posts to choosing high resolution images and revising all blog content for SEO before publication, it’s all included as part of a blog management service.

Blog management services may also include recommending and implementing improvements or designing and building a blog page.

Ultimately, the aim of blogging is to connect with readers whilst increasing traffic to the website with steady content creation.

Are you thinking about investing in a blog management service? Do you struggle to manage your businesses blog page? Contact Square Cactus.
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Picture of Ian Holmes
Ian Holmes
Ian Holmes is the founder of Square Cactus and is passionate about his hometown, Blackburn.

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