As the blogging industry continues to grow daily, many businesses are taking full advantage of the online revolution. In order to keep up with the ever-growing trend, many corporations are employing agencies or individuals to consistently look for ‘hot-topics’. As a result of this, many digital marketing agencies are now offering a comprehensive blog management service to clients.
To benefit from this phenomenon, businesses are ensuring blogging is a large part of ongoing marketing strategies. If you look at a number of influential business blogs, it’s evidentially clear they are born from a master plan devised to keep up with current trends whilst working towards the companies overarching objectives.
A blog enables you to tell a story in a way that drives traffic to your website. The blog page has the potential to bring in revenue if large numbers of people visit daily and it is also a way of promoting products and services in a cost effective way. (Much cheaper than traditional marketing strategies)
One of the downfalls is the time required to maintain a vibrant, informative and well-maintained blog. A well-researched blog post can take 2 – 4 hours to write. Therefore a small organisation tasking a member of staff with frequently updating the blog page is impractical.
Square Cactus has a wealth of experience developing and maintaining blogs covering a plethora of topics. From researching and writing posts to choosing high resolution images and revising all blog content for SEO before publication, it’s all included as part of a blog management service.
Blog management services may also include recommending and implementing improvements or designing and building a blog page.
Ultimately, the aim of blogging is to connect with readers whilst increasing traffic to the website with steady content creation.