Bar Owner

Why Choosing the Right Digital Marketing Agency Matters

In the world of digital marketing, the quest for likes and followers can sometimes overshadow a brand’s core values. A recent incident involving a local bar illustrates this point vividly. The bar hired a social media company to boost its online presence with fun posts, but the approach backfired disastrously when inappropriate jokes led to a public relations crisis.

Although the bar acted quickly to remove the offensive content, apologise, and donate to a related GoFundMe account, the story had already reached national newspapers. The negative headlines have caused potential long-term commercial damage to the business. This situation underscores the critical importance of partnering with a reputable digital marketing agency. Here’s why:

Brand Reputation

A reputable agency values your brand’s reputation. They craft content that aligns with your values and appeals to your audience without crossing ethical boundaries. An inexperienced or unscrupulous agency might use shock value or offensive content to gain quick traction, risking long-term damage.

Audience Trust

Trust is the foundation of successful business relationships. Audiences need to believe that a brand is authentic and respectful. Experienced agencies know how to build and maintain this trust through thoughtful and considerate content.

Sustainable Growth

Chasing likes and followers through controversial content might yield short-term gains but can lead to a loss of customer loyalty and hinder long-term growth. Reputable agencies focus on sustainable strategies that build a loyal and engaged community over time.

Professional Expertise

Experienced digital marketing agencies bring industry knowledge and expertise. They stay updated on trends, understand platform nuances, and create campaigns that resonate with target audiences while maintaining brand integrity.

Crisis Management

When things go wrong, as they did for the local bar, a reputable agency can manage the crisis effectively. They can quickly pivot strategies, issue appropriate apologies, and implement damage control measures to protect the brand.


The recent social media backlash faced by the local bar serves as a stark reminder of the risks involved in choosing the wrong marketing partner. For businesses aiming to succeed in the digital landscape, selecting a reputable and professional digital marketing agency is essential.

At Square Cactus, we pride ourselves on creating ethical, effective, and engaging social media strategies that enhance your brand’s reputation and foster genuine connections with your audience. Contact us today to learn how we can help your business navigate the complexities of digital marketing with integrity and expertise.

For more details on the incident, you can read the full article here.


Picture of Ian Holmes
Ian Holmes
Ian Holmes is the founder of Square Cactus and is passionate about his hometown, Blackburn.

You may like these posts too: